Viktor & Rolf present the male equivalent of the famous Flowerbomb fragrance (2005) and the second men’s fragrance after Antidote (2006) under the name of Spicebomb.

Perfumer Olivier Polge blended spices with sensual undertones; creating two diametrically opposed fragrant accords: 1. the addictive and fiery one and 2. the explosive and icy one. The fiery accord contains notes of chili, saffron, leather, tobacco and vetiver. The explosive one includes bergamot, grapefruit, elemi and pink pepper.

Fabien Baron designed the bottle so it looks like a hand grenade, which “triggers” with the designer’s logo. The face of the campaign is a model Sean O’Pry, photographed by Inez van Lamsweerde and Vinoodh Matadin.