It was Tom Ford who pioneered the oud note in contemporary Western perfumery way back in 2002 during his tenure as the artistic director of Yves Saint Laurent

the groundbreaking M7. In 2007, he was still one of the few to showcase it in his own Private Blends.

Today, not only has Oud Wood become one of the brand’s classics, but it has spawned the brand-new “Oud Collection”, built around the original’s core accord of oud, sandalwood and patchouli.