AMBITION, Eau De Parfum, It is what makes us work single-mindedly to achieve our goal. A partially frosted bottle with product name in bold shiny silver and mahogany wood lacquered shoulder assembled in rich aluminum collar and cap make the otherwise simple bottle chic.

An innovative outer box in new metallic covering material is not only spectacular but high-tech as well. The UAE’s Rasasi Perfumes Industry LLC which blends, packages, distributes and retails a range of perfumes from its Jebel Ali plant, has diversified into the deodorant spray market following heightened regional & international consumer demand.

“Over the past 20 years we have produced perfumes for the Middle East and Sub-continent market and are now moving into deodorant sprays after feedback from customers, who tell us they want their preferred perfume fragrances in deodorants,” said Mr. Siraj Ahmed, General Manager for Rasasi.

The company, which employs over 400 people at its 12,500 square meter production facility in Jebel Ali