True to who they are, these young women experience life and its fruits, blooming into their real selves. They convey their personal point-of-view without conventional limitations.

Architect of every element of the scent, Alessandro Michele has infused Gucci Bloom’s idea of lushness, life and vigor in each fragrant note, the dreamy campaign and its unconventional design.

The creative director envisioned the scent as a thriving garden full of diverse types of flowers and the rich perfume it emits. Authenticity is woven through qualitative, highly-concentrated natural ingredients.

ABOUT THE DESIGN:  An arbiter and seeker of beauty, Alessandro Michele ideated a flacon and packaging that encapsulates the fragrance’s spirit dedicated to the diversity of women.