The garden is as beautiful as women are; colorful, wild, diverse, where there is everything. Gucci Bloom celebrates the authenticity, vitality and diversity of the women he designs for, and those that identify themselves in his vision.

True to who they are, these young women experience life and its fruits, blooming into their real selves. They convey their personal point-of-view without conventional limitations.

They live for memorable experiences, to create stories and connect and be inspired by the objects, culture and art they choose to be surrounded by.

Architect of every element of the scent, Alessandro Michele has infused Gucci Bloom’s idea of lushness, life and vigor in each fragrant note, the dreamy campaign and its unconventional design.