Cetaphil Gentle Skin Cleanser cleanses without irritation to leave your skin soft and smooth. This mild, soap-free formula removes dirt, makeup, and impurities and also helps retain skin’s moisture. It is a water-based and non-comedogenic (does not block pores) formulation. Thoroughly and gently massage the cleanser over your face, then rinse off or wipe off with a cotton pad or soft tissue for gentle yet effective cleansing.